Communication. That's what it's all about. But the seeds of any effective selling communication are the words and images that will fire your prospects' imagination - then persuade - then sell. We need to evaluate your needs fully; to look beyond the 'how' and 'when' to the 'if' and the 'why'. And here's the direct marketing difference. The creative product has to work actively to prompt the prospect into direct action. There is no room for waste, no room for pictures that win awards but don't produce and no room for amateurs. At Trinity Mirror Marketing Direct, our creative people understand the medium - understand what makes it tick. Our team of artists, copywriters and designers are all specialists in the individual craft of direct marketing. Of course, innovative and original ideas are their trade, but they also have the commercial acumen to make those ideas work in this results orientated environment. From concept and design through to finished copy and photography, we have a complete and comprehensive creative facility that will put your company firmly where it needs to be: in the minds of your prospects. Naturally, as part of Trinity Mirror Newspapers plc, we have the practical and technical expertise to look after all your needs too. As always, we're not standing still, our range of creative solutions is ever expanding. We look beyond the familiar and safe into new working areas. We also understand the vital need to maintain - and strengthen - your corporate image throughout your marketing media mix. In every aspect of creative work, we are sensitive and responsive to your current creative direction and marketing strategy. © Trinity Mirror Digital Midlands