However effective your message, however powerful your selling points, a successful campaign depends upon the quality of your targeting. In today's fluid marketplace, only the most sophisticated techniques will produce the right results. We need to evaluate your needs fully; to look beyond the 'how' and 'when' to the 'if' and the 'why'. At Trinity Mirror Marketing Direct, our in-house marketing team utilise a range of systems to turn your sales messages into target seeking missiles. From geographic targeting of a region, city, even street, or a highly defined demographic cluster, we will isolate your market, thereby eliminating wastage and saving you money. Utilising systems such as TGI we can access a vast database of consumer information which can deliver an accurate profile of product usage. This information can then be cross referenced to other systems to produce even more sophisticated targeting data. Geo-demographic targeting enables us to gather details about your customers' lifestyle. This is amassed from sources such as the Census which gives details of age, gender, income and occupation, together with other lifestyle and financial data to present a detailed profile of your customers. Trinity Mirror Marketing Direct utilise CACI's Acorn and CNN Experian's systems as principle demographic targeting tools. These systems group consumers into a number of categories which can be further linked to postcodes in selected areas allowing you to locate your potential customers with greater precision. Direct marketing is about hitting targets...every time. But before you can even aim, you need to know where to look. Turn on the search lights, cut through the darkness - and let Trinity Mirror Marketing Direct help you target and hit your prime prospects. © Trinity Mirror Digital Midlands