To make the most of it's potential, a product sampling programme demands tight control. From selecting a target market, through to the delivery and collection of follow up data. We need to evaluate your needs fully; to look beyond the 'how' and 'when' to the 'if' and the 'why'. Trinity Mirror Marketing Direct ensure a potent and successful promotion. Product sampling lends itself to a wide variety of situations: to test market a product, or perhaps to refine a product prior to launch. But whatever the goals, this medium carries a number of additional benefits. Think about it: people like to receive things for free! Even a small try-out sachet is generally received more warmly than a brochure or leaflet. And there's no better way to get your product talked about than distributing free samples around a neighbourhood. We can arrange product sampling via two distribution methods: LETTERBOX: If your product is non-toxic and, of course, can actually fit through a letterbox, we can arrange delivery exactly where and when you need, using our computer controlled distribution systems. PERSONAL CALL: For more bulky or toxic items, or when more specific targeting is needed, we can arrange product sampling by personal call. This system has the advantages of minimal wastage, plus the ability to collect market data at the same time as delivery. Many leading companies like Elida, Nestle and Smith & Nephew have enjoyed the benefits of product sampling with Trinity Mirror Marketing Direct. For Lever Brothers, we contributed to a national campaign for the testing of a new washing powder. This involved the distribution of just over a million product samples over 5 days. A data capturing programme was simultaneously run to determine consumers' habits in their choice of washing powder and fabric conditioner. © Trinity Mirror Digital Midlands